Excellence in Business Communication, 13th Edition
Prologue
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
"Asking for help is never easy, but in our careers, we all need it from time to time.
The search giant’s YouTube channel features employees talking about their experiences working at Google
Hear how leading-edge companies are adapting to take advantage of mobile communication.
"If you're trying to land a new job this year, a personal website could be your secret weapon," declares Jacquelyn Smith of BusinessInsider.
"Talent, skill, education, experience -- all are important.
"Remember when your online life had nothing to do with your work life?
Olga Khazan (photo, left), of The Atlantic, covers the topic of "vocal fry.
That resource is no longer available, but here is advice on creating a compelling LinkedIn profile.
Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.
"A slip of the tongue?
"Whether you're on a date or meeting a client for the first time, you want to make a good first impression.
"Consider the word "charismatic.
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
Erica Cerulo covers the topic.
"Before giving up on LinkedIn .
"So how do advertisers get a Super Bowl audience to listen up?
Take a look at the videos.
Bryan Eisenberg covers the topic in an article at ClickZ.
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
"Applying for a job typically consists of providing two documents to your potential employer: a resume and a cover letter.
"Unfortunately, it seems that many professionals have forgotten the number one rule of networking—and for that matter, one of the most important guidelines for your entire career: The best time to build a network is before you need one.
"An epidemic of bad, inefficient, overcrowded meetings is plaguing the world’s businesses — and making workers miserable.
"As a seasoned job placement expert, one question I hear the most is, “What is the best time of year to look for a job?