Business in Action, 9th Ed.
Chapter 13: Product Management and Pricing Strategies
BCE7 Quick Learning Guide Ch5
BCE7 Quick Learning Guide Ch4
BCE7 Quick Learning Guide Ch3
BCE7 Quick Learning Guide Ch2
BCE7 Quick Learning Guide Ch1
"What are the odds that discounting your price is going to lead to a positive customer experience?
"Press and marketing might accelerate businesses, but product builds the foundation.
"If you don't think about what kind of box your spaghetti comes in, you should think again," says Jillian Kumagai (photo, left).
"Launching a product is hard to do," says Drake Baer of BusinessInsider.
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Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent.
Kit Hickey (photo, left), co-founder of Ministry of Supply, shares her views on "key strategies for pricing your product.
According to Jillian Berman, "The world many of us knew as teenagers is over: It’s no longer cool to hang out at the mall and grab a slice of pizza.
"Social media offers the potential for educators and institutions to develop how they engage with students and other stakeholders and offer new services.
"Fundamentally, poor business writing is costly and leads to disastrous events.
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
BusinessWriting.
About 10 years ago, inventor Dean Kamen, in a much-anticipated introduction, brought his Segway to the public.
When Lev Glazman and Alina Roytberg founded their company with a single bar of soap in 1991, they never imagined that one day their cosmetics brand Fresh would be rubbing shoulders with the likes of Louis Vuitton, Christian Dior and Moet et Chandon.
Download the Dietary Guidelines for Americans for use in preparing your solution for Case 5.
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
Download this PDF to complete Case 11.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.
This document describes several intriguing new examples of social networks designed exclusively for members of certain professions or industries.