Business Communication Essentials, 7th Ed.
Chapter 1. Professional Communication in Today’s Digital, Social, Mobile World
"We all have to negotiate in life, whether it’s asking for a bigger raise, nailing down details of a contract or even getting your kids to do their homework.
"Formal manners and titles aren't elitist.
"Wharton's Peter Cappelli discusses IBM's decision to rethink its remote work policy for some employees.
"Nowhere is technological advancement more evident than in communications.
"So, what are some of the trends taking place today that are used to improve communication at work?
"When left unchecked, not only does rampant incivility make our days more tense, it also leads to a loss of focus, a loss of productivity, a deliberate slacking off among disgruntled employees, and even serious health problems.
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
According to Cheryl Conner (photo, left), "When it comes to high impact communication it is hard to surpass the power of TED.
"Serial entrepreneur, angel investor, philanthropist, author and CEO of Bizzultz May McCarthy [photo, left] explains how intuition will help you achieve financial freedom.
"[Recently,] Savvy Psychologist Dr.
"In this video, you will learn how to influence others to take action in business and serve in a way that serves everyone involved while maintaining the vision for the business as a whole.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
"Even when it's phrased as delicately as possible, accepting constructive criticism can be brutal.
"Have you ever felt like you're talking, but nobody is listening?
These brief podcasts focus on marketing applications of social media.
Laurie Beaver (photo, left) reports.
Laurie Beaver (photo, left) reports.
"Stefanos Zenios explains how design thinking and the lean startup methodology can help entrepreneurs quickly take their big idea from a rough sketch on the back of a napkin to a real world product.
Watch the list put together by Alyse Kalish (photo, left) at TheMuse.
Skip Prichard (photo, left) discusses the work of Ken Marlin.
Listen to the podcast by Noah Zandan (photo, left).
"In Alec Ross’s new book, The Industries of the Future, he takes a deep dive into the specific fields he believes will shape our economic future, including robotics and the codification of just about everything.
"Wharton management professor Peter Cappelli [photo, left] has spent decades studying the complicated dynamics of employment.
"Wharton's Mary-Hunter McDonnell discusses her research on social activism and corporate political clout.
"Start out with five simple steps: .