Business Communication Essentials, 7th Ed.
Chapter 1. Professional Communication in Today’s Digital, Social, Mobile World
"Unfortunately, buzzwords can seriously weaken your persuasive messaging and give an impression of insecurity.
Take a look at Katie Gordon's blog where this piece ran.
"Just about every industry is undergoing some level of digital disruption, and the transformation is only in its infancy, according to McKinsey Digital global leader Paul Willmott, and Jay Scanlan, leader of McKinsey’s Digital Strategy Practice.
See how the equilibrium point represents a balance between supply and demand.
According to Tessa Sterkenburg (photo, left), "What we want is less noise, more context, ease of use, ease of access and the certainty that our listeners understand the message.
"We asked 6 experts from different fields to share their view on the future of communication.
"A lot of people are confused.
"McKinsey Global Institute director Jonathan Woetzel (photo, left) and MGI senior fellow Anu Madgavkar discuss the economic and ethical reasons why gender equality is a worthy goal.
"Every business professional and entrepreneur believes they are good communicators, but how do they know?
"Thanks to tweets, texts, posts, and very short attention spans, we have become a society constantly looking for the shortest way to communicate a thought.
"The fifth anniversary of the Dodd-Frank legislation is an opportune time to resume the debate on whether it has achieved or failed to meet its goal of overhauling U.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"Good communication is essential to managing and working in a productive and efficient workplace.
"Gregory W.
Richard Feloni reports
"It used to be (back before the Internet, smartphones and social media) that if you wanted or needed to speak to a client, you picked up the phone – or you sent her a letter.
"You want to project confidence, competence, professionalism, and self-assurance.
According to Nick Morgan (photo, left), ".
"To stay competitive, you need to evolve with and embrace the changing times.
"What’s that you say?
"It’s our job to transform our organizations so we are ready for the future … and there’s really no way to transform without persuading.
"The good news is that businesses now have enough organizational experience with the idea of communication technology, that they are beginning to take ownership of its evolution.
"For the past few years over on the Jellyvision blog, our good pal Melanie Chapman (photo, left) has been showcasing what she calls Damn Good Communication – examples of companies solving a tricky communication challenge by being unusually creative.