Business Communication Essentials, 7th Ed.
Chapter 1. Professional Communication in Today’s Digital, Social, Mobile World
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"Whether you're on a date or meeting a client for the first time, you want to make a good first impression.
"Humans have radically changed the way we shop and buy since days of Mad Men, but most companies haven't followed suit.
"Women are changing the landscape of communications.
"As I reflect on all the conversations I have, I realize that most of the time, we’re not talking about complex ideas.
"The first time I made a presentation to an executive team, I quickly realized it wasn’t business as usual," writes Lea McLeod (photo, left).
"Learn how to write for mobile devices.
"I’ve written hundreds of posts since beginning this blog.