Business Communication Essentials, 7th Ed.
Chapter 1. Professional Communication in Today’s Digital, Social, Mobile World
"Relationships are the lifeblood of any business, and the ability to connect effectively with your employees, investors, vendors, customers, and others in your community and industry — the really important people in your business — can open up many doors for you and your company" says Peter Economy (photo, left), in a piece at Inc.
According to Geoffrey James, "The winner in every business competition is always whoever communicates the most clearly.
"Fresh out of college, my first job was doing marketing research for McGraw Hill in New York City.
"Here is one of the most common business inquiries I receive: 'I am about to launch a (business/book/seminar) and want to use Twitter to do it,'" says Mark W.
Richard Feloni features the work of Julian Treasure (photo, left) on the topic.
The original resource is no longer available.
Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent.
"Loose lips sink relationships.
"Social media offers the potential for educators and institutions to develop how they engage with students and other stakeholders and offer new services.
"From the smallest e-mail to the most expensive advertisement every piece of communication is an opportunity to form an impression in your customer’s mind.
"Fundamentally, poor business writing is costly and leads to disastrous events.
"Things have changed a lot in the way we conduct business communications, especially between the customer and the company.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.
"Many people will listen to what I just said and say, “It’s time to kill the presentation.
This collection of resources for business communication and business writing instructors focus on a wide variety of media, including videos, infographics, PowerPoints, PDFs, and podcasts, covering every relevant topic so you can keep your course fresh and up to date.
A directory of business communication videos curated by Bovee and Thill .
"SMS remains the most useful engagement tool on mobile, followed by QR codes, two-way SMS and push notifications according to this new infographic.
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
BusinessWriting.
"What do budding businesses need to make sure they’re speaking loud and clear?
"These communicative tools can be used either internally within a company’s members, or externally between a company and other parties such as suppliers and customers.
"What makes a great public speaker truly great?
A newsletter has gone out with a glaring, and rather embarrassing, error.
In the last couple of days I have received cryptic memos at work, undecipherable emails, incomplete invitations, and a handful of odd looks, expressions, and a bizarre, possibly obscene, gesture (from another motorist).
Jeff Haden says, "I hate negotiating, mostly because a negotiation often feels confrontational and I tend to shy away from confrontations.