Business Communication Today, 15th Ed.
Chapter 14. Planning Reports and Proposals
"When we look back at small business lending in 2015, bigger has been better for entrepreneurs in search of capital.
"It's almost axiomatic - business growth requires a clear vision or goal and strategies to support it.
According to Eric Samson (photo, left), "In January 2015, MediaPost reported that CMOs are turning more of their attention toward social media.
"Of all the reasons why applicants’ resumes get tossed in the circular file, “the O word”, for overqualified, has long been in the Top Ten.
"A reader asked whether she needed to reply to an email.
"In real life, most people are fairly law-abiding, either by disposition or because we're afraid of getting caught.
"The meeting seemed to go smoothly.
"We spend a lot of energy looking for shortcuts to save time, and sure, those shortcuts add up.
"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Julie Bawden Davis (photo, left) reports on the trend.
"Assuming you work very hard and are not rude, insensitive, or offensive, if you feel you must significantly change the way you speak and act to fit into your company's culture, then perhaps you are in the wrong company.
"The Wall Street Journal describes how marketing is becoming increasingly automated as a result of new technologies.
John Eades (photo, left) offers his 10 signs at LinkedIn.
Chris Lake (photo, left) offers his advice at SearchEngineWatch.
Paco Underhill (photo, left) reports on the topic of "more vs.
According to Eric Samson (photo, left), "There are no silver bullets in marketing.
"Think it’s easy to leverage social media to provide customer service to customers?
Here's a sponsored article at BusinessInsider.
"Five big-name brands learned this lesson the hard way this year, carelessly tarnishing their reputations and fanning a firestorm of negative publicity in the process.
"Your boss told you to “think outside the box.
"Nothing is more costly to an organization’s culture than a toxic employee.
"Every week, we gather our favorite resources on career advice, smart living tips, and ways to have a little more fun in life and compile it all into our famous Best of the Web newsletter.
"You nailed your interview.
According to Greg Stone (photo, left), "Many executives start presentations about products or initiatives with a vague theme statement, often expressed with as much pith as a puff of smoke: “We have a new focus on customer satisfaction,” or “Our current strategic goals are execution and innovation.