Business Communication Today, 14th Ed.
Chapter 10. Writing Routine and Positive Messages
"In her new book "The Essentials Of Business Etiquette," Barbara Pachter (photo, left) writes about the specific skills professionals need to understand when presenting themselves in a business setting," writes Vivian Giang.
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
Stephanie Walden discusses customer relationship marketing (CRM) in a piece at Mashable.
"In a world rich with social platforms to express oneself, good listeners are a rare species," writes Shreya Roy in a piece for EconomicTimes.
"It's estimated that 2% of the world's population suffers from face blindness, or prosopagnosia, a neurological condition preventing people from recognizing faces.
"A compilation of 25 basic styles of blogging from award winning blogger and author of Personality Not Included, Rohit Bhargava (photo, left).
Here is a Dave Paradi SlideShare presentation "based on ideas in his Present It So They Get It.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.
"A Utah couple is suing an online merchant that fined them $3,500 for writing a negative review and sparked a financial nightmare for more than a year by reporting the alleged debt to credit rating companies.
Take a look at this summary of a Temkin Group report covering the topic.
Lynn Gaertner-Johnston (photo, left) gives us "a perfect way to show someone you care.
"As all entrepreneurs discover sooner or later, it takes more than sound business acumen to bring an idea, no matter how novel, to life.
Paul Maccabee (photo, left) is the President of Maccabee Public Relations.
"According to our internal reports, here — in no particular order — are the ten most frequent catches by our editors in your press releases: .
"Understanding your customers is an integral part of building a loyal customer base.
"Worrying is an illusory form of control.
"Pronunciation is the ugly sister of language teaching, coming way behind vocabulary and grammar.
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More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.
To ensure your thank you letter stands out from the competition after an interview, it's important to rethink how you approach writing it.
Which buzzword do you think leads the list of most overused words in PR put out by the folks at Francis Moran & Associates?
Most advice is terrible.
Ronnie Citron-Fink (photo, left) is "longing for a different tactile communicative experience – one that puts pen to paper.
Laura Labovich (photo, left), contributor to Careerealism.
Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.