Excellence in Business Communication, 13th Edition
Chapter 12. Planning Reports and Proposals
"Predictable Success author Les McKeown [photo, left] understands why some business founders find the “startup mentality” so appealing.
"Nicole Russo (photo, left), stylist and founder of Let's Get You, helps people realize their full potential and become the person they want to be through their style.
"Producing a short film requires an individual to collect money, budget the project and take care of all organization aspects.
"Not every video can be shot on your phone, but authentic, timely video can have a high impact even if its production quality is lower.
"Tax forms, credit agreements, healthcare legislation: They're crammed with gobbledygook, says Alan Siegel, and incomprehensibly long.
"I spoke to top content marketers in the trenches to get their take on what’s working in the year ahead.
"We believe we should work hard in order to be happy, but could we be thinking about things backwards?
"Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't: Traditional rewards aren't always as effective as we think.
"Ever wondered why it's called "7UP"?
"When it comes to video editing, you may be wondering what’s the best tool to use.
"Dave Isay [photo, left] opened the first StoryCorps booth in New York’s Grand Central Terminal in 2003 with the intention of creating a quiet place where a person could honor someone who mattered to them by listening to their story.
"In our louder and louder world, says sound expert Julian Treasure, "We are losing our listening.
"One could argue that slang words like ‘hangry,’ ‘defriend’ and ‘adorkable’ fill crucial meaning gaps in the English language, even if they don't appear in the dictionary.
"In this soaring demonstration, deaf percussionist Evelyn Glennie illustrates how listening to music involves much more than simply letting sound waves hit your eardrums.
"In an exclusive preview of his book The Stuff of Thought, Steven Pinker looks at language and how it expresses what goes on in our minds -- and how the words we choose communicate much more than we realize.
"As a research scientist at Google, Margaret Mitchell helps develop computers that can communicate about what they see and understand.
"Amazon Go is being called the grocery store of the future, where lines and cashiers don't exist.
"In Strategic Communication class, 4 MBA students share information and techniques on gender related communication barriers.
"The graphic shows that the most popular fonts of last year were Helvetica, Arial, and Georgia, but that doesn't mean brands can't also have some fun with their typography.
"This talk was given at a local TEDx event, produced independently of the TED Conferences.
Watch the YouTube video by Diane DiResta.
"We've heard a lot of rhetoric lately suggesting that countries like the US are losing valuable manufacturing jobs to lower-cost markets like China, Mexico and Vietnam -- and that protectionism is the best way forward.