Excellence in Business Communication, 13th Edition
Handbook of Grammar, Mechanics, and Usage
"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.
"The year is 1986, and you operate one of the largest carrot farms and processing plants in California.
Ken Lin (photo, left) writes about how he approached branding for his company Credit Karma.
Cheryl Conner (photo, left) reports on the Ripoff Report and what to do if one strikes your business.
According to Grant Cardone (photo, left), "The Internet connects everyone on this planet instantaneously.
"Want to feel good about your own company's "end result"?
"In late 2013, Cisco chief executive John Chambers used a portentous phrase while telling analysts that sales in emerging markets were spiraling downward, forcing the networking equipment company to cut its three- to five-year revenue growth target: "We’re the canary in the coal mine," writes Jeffrey Rothfeder (photo, left).
"Last month, I worked with a manager who was eager to develop her staff, but was overwhelmed by her senior management’s charge to accelerate top performance with highly ambitious goals," writes Wendy Axelrod (photo, left), in a piece at SmartBlogs.
Emma Seppälä asks, "How should we react when an employee is not performing well or makes a mistake?
"A while back, I was asked to give an hour long presentation where I talked about my key principles of personal finance," writes Trent Hamm (photo, left), of The Simple Dollar.
"When it comes to persuasive communication, if you wander, you are lost.
"Hiring managers are just people, and people are naturally curious," says Lily Zhang (photo, left).
"Back when I was a journalist," writes Victor Lipman (photo, left), "an old editor of mine had a great saying he used to tell his writers: “I didn’t have time to write a short letter, so I wrote a long letter.
"In writing a speech, you have two objectives: Making a good impression and leaving your audience with two or three takeaways.
According to Travis Bradberry (photo, left), "Email strips a conversation bare.
"People pitch ideas all the time.
"There is a lot to like in Mary Norris’s Between You & Me: Confessions of a Comma Queen.
"I asked everyone around me, people who’d been working longer than I had, 'Why do we write this way?
"There’s real power in sending a handwritten note to a customer: a card to thank a customer for subscribing, to celebrate with a customer for completing her first project with you, and so forth.
We check in with Ken Makovsky (photo, left), contributor at Forbes.
"If you’re like most job seekers, you’re not taking advantage of one of the best ways to get a hiring manager’s attention: writing a great cover letter," reports Alison Green in a piece at USNews.
"During the course of conversation, there are several tricks you can use to make your words sound more authoritative and to address your audience with greater overall confidence.
"You might have a good reason to turn down a job offer, and at the same time you want to leave a positive association in the “losing” manager’s mind.
"Developing an effective presentation is akin to the value chain in business: a series of activities performed to deliver a valuable product or service.