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Excellence in Business Communication, 10th Edition
Table of Contents
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Letter Writing in the Age of Technology (6721)
The Difference Between Good and Bad Advice (5368)
Mastering the Art (and Science) of Thank You Letters (4548)
Should We Be Writing . . . For Our Own Wellness? (3833)
Business Communication Instruction: The Nine Compositional Modes for Social Media (3466)
Top 25 Best Examples of Gamification in Business (2936)
Chapter 8. The right way to ask for recommendations on LinkedIn (2353)
Personal, Tangible Greetings: Why and When to Send Them (2184)
10 Ways to Communicate More Effectively with Customers and Co-workers (2128)
Why You Are Losing Clients and How to Turn It Around (2098)
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Excellence in Business Communication, 10th Edition
Chapter 8. Writing Routine and Positive Messages
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Appendix C.: Web 2.0
Chapter 19: How a Company Goes Public
Chapter 20: U.S. Banking Regulation
Appendix A: Contracts
Chapter 18: What Is Financial Management?
Chapter 17: A Review of Financial Statements with Analysis
Chapter 17 : What Is Accounting?
Chapter 15: Retailing 2.0
Chapter 16: What’s Next in Media?
Chapter 14: Product Innovation
Chapter 15: E-Commerce 2008 and Beyond
Chapter 15: Word-of-Mouth Marketing Techniques
Chapter 13: Introduction to Marketing Research
Chapter 13: How to Create Devoted Customers
Chapter 13: Principles of Internet Marketing
Chapter 13: Integrated Marketing + Web 2.0 = 360-Degree Marketing
Chapter 14: Creativity and Brainstorming for New Products
Chapter 14: Product Development Strategy
Chapter 13: What’s Next in Marketing and Advertising?
Chapter 13: Marketing to Generation Y
Chapter 13: Creating an Effective Marketing Plan
Chapter 13: 2008 Marketing Trends and Predictions
Chapter 11: Workplace Etiquette
Chapter 11: Diversity–Does It Really Matter at the Workplace?
Chapter 10: Five Reasons People Resist Change
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