Business in Action, 6th Ed.
Chapter 14: Product and Pricing Strategies
'Word meanings can shift radically, just like pronunciation,' writes Christina Sterbenz.
"In creating a mobile communications strategy, businesses should leverage new technology and apps to keep employees "in the know," as well as connected to the business and each other.
Mikaela Rakos writes an introductory article and presents an infographic on the topic.
"Hiring managers scan resumes pretty quickly (some studies put it at just a matter of seconds).
Ginny Soskey presents an infographic on the topic created by WhoIsHostingThis.
"I'm not quite sure how I came across Robin Dreeke's It's Not All About "Me," but I'm glad I did," writes Shane Parrish in a piece for TheWeek.
"The following is an excerpt from The Curmudgeon’s Guide to Getting Ahead [Crown Business, $17.
"As your role grows in scale and influence, so too must your ability to listen.
"If you’re like most job seekers, you approach your job search with a set of beliefs about how the hiring process works, what responses from employers are good signs and what responses are bad.
According to Stephanie Buck (photo, left), "LinkedIn has developed a killer resource of 225 million users, one you absolutely should take advantage of when it comes to your career.
"Worry is, sadly, an inevitability of life.
"Securing a job is the tough part, but scouting an open position?
"Because leaders are often juggling so many things and are under constant pressure to make decisions, they sometimes function in a mode of overwhelm.
"It's the Internet of the Ephemeral—the side of the Internet that gives us Snapchat and Confide and other apps that owe their popularity not just to the fact that they are not Facebook, but also to the fact that they trade, specifically, on their impermanence.
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
"To listen with intercultural ears and see with intercultural eyes means to limit your interpretations to content and to ignore tone, body language and form, which I admit takes practice.
"According to Fast Company, Instagram is becoming an important part of the hiring process for some employers, especially in more creative fields.
"Observing individuals who lead a creative life, we can identify elements of expertise, grit, an understanding, and passion.
"Want to win friends and influence people?
Stephanie Walden discusses customer relationship marketing (CRM) in a piece at Mashable.
"At some point I mentioned to everyone that I am very introverted and used to have a huge fear of public speaking.
According to Naomi Garnice (photo, left) of the Daily Muse, "Considering that email is the primary form of communication in most offices, we don't always choose our written words as wisely as we should.
Christian Ryan Jyoti (photo, left) covers the topic for FastCompany.