Business in Action, 7th Ed.
Chapter 13: The Art and Science of Marketing
"Inspired by pandemic lessons that kept customers in cars, chains are adding more lanes and curbside pickup, improving apps and testing menu boards that use artificial intelligence.
"Research into the interplay between the discipline of neuroscience — which studies the brain and the nervous system — and marketing could help to explain how people make decisions, how they react to stimuli and what triggers might amplify or diminish the impulses that drive social interactions or even innovation in a business setting.
'With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace.
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today.
Fast food can be a polarizing topic.
Understanding cash flow is an essential business skill, and this approach makes it easy.
This brief presentation explains the key points to look for in a balance sheet.
MIT career advisor Lily Zhang handpicked these talks for the insights they can give all job hunters.
In this talk at Google, Gina Barnett shares some essentials of using your body as an effective speaking instrument.
Watch this tutorial to see how to create effective Prezi presentations.
See how the Business Model Canvas helps entrepreneurs define their business models before moving ahead with more-formal planning.
Professor Bob Bontempo explains how persuading and negotiating are complementary but distinctly different skill sets.
Opportunities to grow and to do meaningful work are essential to employee motivation.
The TED playlist on leadership offers dozens of presentations by leaders from across the spectrum of human endeavor.
Currency futurist Neha Narula explores the potential ramifications of cryptocurrency.
We asked 8 entrepreneurs from the Inc.
Follow these simple tips to get the most from your next brainstorming session.
Free writing can be a great way to come up with material for a writing project and to get more comfortable with the process of writing.
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today.
No one wants to visit a fast-food chain with a grubby dining room and unknown germs lurking in the kitchen.
Etiquette expert Barbara Pachter offers tips to help you get comfortable at business lunches and dinners.
Amazon, Netflix, and Home Depot some of America's favorite brands, according to the latest version of Morning Consult's Most Loved Brands study.
"Did you know that there are TWO L sounds in American English?
"Are you open about the areas where you want help?
"In this American English pronunciation lesson you will learn the key to the Perfect P sound and how P is different from B.