Business in Action, 7th Ed.
Chapter 13: The Art and Science of Marketing
"Every company is defined by a few things: its name, logo, and brand identity.
Dylan Connell (photo, left) shares his "6 things you didn't know about advertising.
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"Many people will tell you that the most effective way to find your next job is by meeting people and fostering relationships," says Matt Johnston (photo, left).
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According to Justin Gmoser (photo, left), "If there's one thing you should get right when visiting a foreign country, it's the greeting.
Recently Gmail began dividing its incoming email into 3 inboxes - primary, social (Twitter, LinkedIn, Pinterest), and promotional (newsletters, retail offers, etc.
"There are many things you have to remember to do and say in an all-important job interview, but don't miss the elephant in the room: the things that you should never do," says Justin Gmoser in his introduction to his video on the topic.
"Public speaking is hard enough for most of us.
In this video the editors at Wipster interview key people in the industry.
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.
"Beyond being late and looking like a slob, there are a few things that you should NEVER say during a job interview.
"The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone has been named the 2013 Financial Times and Goldman Sachs Business Book of the Year.
"As social media and online marketing become more prevalent, we are starting to see some really interesting and creative marketing ideas.
"Watch this video to find out how the fast-paced growth in mobility is shaping businesses and enterprise mobility, and what a robust strategy can do to ensure success for the future of your organisation.
"Happens to everyone.
"I said goodbye to my mouse last month.
A directory of business communication videos curated by Bovee and Thill .