Business in Action, 7th Ed.
Chapter 13: The Art and Science of Marketing
Watch the YouTube video by Diane DiResta.
"We've heard a lot of rhetoric lately suggesting that countries like the US are losing valuable manufacturing jobs to lower-cost markets like China, Mexico and Vietnam -- and that protectionism is the best way forward.
"Psychologist Susan David [photo, left] shares how the way we deal with our emotions shapes everything that matters: our actions, careers, relationships, health and happiness.
"How smart can our machines make us?
Follow these simple tips to get the most from your next brainstorming session.
Free writing can be a great way to come up with material for a writing project and to get more comfortable with the process of writing.
Etiquette expert Barbara Pachter offers tips to help you get comfortable at business lunches and dinners.
"Here's how to hit it out of the park without any work experience or internships.
"There's no single formula for a great talk, but there is a secret ingredient that all the best ones have in common.
"You've got a smartwatch on your wrist, Siri in your palm, and emails notifications popping up on your computer screen all day long.
"Financial stability can put you on the right path.
"Educator and entrepreneur Sebastian Thrun [photo, left] wants us to use AI to free humanity of repetitive work and unleash our creativity.
"Need to land on a decision that works for everyone?
Amazon CEO Jeff Bezos and Brother Mark Give a Rare Interview about Growing Up and Secrets to Success
"In this first-of-its-kind conversation, the Bezos brothers discuss their early influences, habits for success, and predictions for the future.
"What's the secret to making content people love?
"Video is the marketing juggernaut that continues to grow year over year.
Uri Hasson (photo, left) presents.
"This [past] fall, Nordstrom opened a new store in West Hollywood, Calif.
"Find out why the smartphone will be crucial for retailers in 2018 and beyond with the first part of a brand new slide deck from BI Intelligence called The Future of Retail 2018.
"This is an interesting tactic from the retailer, and one that makes a lot of sense from a behavioral perspective.
"Getting out of debt can feel overwhelming.
"Life has a nasty habit of interrupting the best-laid plans, but more often than not, it’s our own minds that get in the way of our goals.
"In August, the Interactive Advertising Bureau (IAB)’s release of a buyer’s guide for podcast advertising signaled that advertisers and marketers are beginning to take podcasting seriously as a marketing channel.
"Do you sometimes have your most creative ideas while folding laundry, washing dishes or doing nothing in particular?