Business in Action, 7th Ed.
Chapter 13: The Art and Science of Marketing
According to Justin Gmoser, "While you may end up being asked the standard "What is your weakness?
Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.
Learn tips and tricks that will make your Google searches better and faster.
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
The search giant’s YouTube channel features employees talking about their experiences working at Google
Hear how leading-edge companies are adapting to take advantage of mobile communication.
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
Olga Khazan (photo, left), of The Atlantic, covers the topic of "vocal fry.
That resource is no longer available, but here is advice on creating a compelling LinkedIn profile.
Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.
"Whether you're on a date or meeting a client for the first time, you want to make a good first impression.
"Press and marketing might accelerate businesses, but product builds the foundation.
"So how do advertisers get a Super Bowl audience to listen up?
"If you don't think about what kind of box your spaghetti comes in, you should think again," says Jillian Kumagai (photo, left).
Take a look at the videos.
Bryan Eisenberg covers the topic in an article at ClickZ.
"The year was 1829, and times they were a-changing," writes Corinne Bagish in an article at Mashable.
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
"Applying for a job typically consists of providing two documents to your potential employer: a resume and a cover letter.
"An epidemic of bad, inefficient, overcrowded meetings is plaguing the world’s businesses — and making workers miserable.
"Most people know they should ask questions at the end of a job interview, but what do you ask?
"Hiring managers spend just six seconds on your resume before they decide on you — this is exactly what they look at.
Matt Johnston (photo, left) presents a video on his 8 tips for Google Search.