Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
"Inspired by pandemic lessons that kept customers in cars, chains are adding more lanes and curbside pickup, improving apps and testing menu boards that use artificial intelligence.
"Research into the interplay between the discipline of neuroscience — which studies the brain and the nervous system — and marketing could help to explain how people make decisions, how they react to stimuli and what triggers might amplify or diminish the impulses that drive social interactions or even innovation in a business setting.
These blogs offer current insights into the field of gamification.
'With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace.
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today.
Fast food can be a polarizing topic.
The Balance offers dozens of helpful articles on every aspect of personal financial planning.
Investopedia offers a variety of short videos on fundamental investing topics.
Red Hat offers concise overviews of major IT security topics
Take a look at the most common types of insurance policies used in business risk management.
Read Risk Management magazine, published by the Risk Management Society.
See what the Electronic Frontier Foundation has to say about the Digital Millennium Copyright Act.
This site offers helpful advice for business owners who need short- or long-term funding.
From stocks to mutual funds to real estate, MarketWatch can help you get started as an investor.
This resource is no longer available.
This comprehensive directory can help you explore the profession and find potential employers.
Why not make a career of it?
That resource is no longer available, but here is a helpful website on the related topic of influencer marketing.
HubSpot, a marketing company that popularized inbound marketing, shows how it’s done.
See all the ways that IBM applies its Watson artificial intelligence (AI) capacity to advertising.
The AMA offers student membership and the chance to join one of more than 370 student chapters.
Get advice and inspiration to make your résumé the best that it can be.
These tips and tools will help you find the right keywords to customize your résumé for every opportunity.
Find everything you need to know to convert your U.
From an introduction to job-search strategies to details on résumé writing, this site offers advice from career counseling professionals.