Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
This website offers a wealth of advice on producing quality videos.
The 1000-plus pages of advice in the Chicago Manual of Style for citations and other writing and formatting questions can be overwhelming, but the editors are here to help.
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The Emergent website at Columbia University tracks and evaluates rumors spreading online.
Follow these tips to get the most from LinkedIn, including the most appropriate and effective ways to ask for recommendations.
ClickSoftware’s blog discusses a range of topics on mobile business communication.
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today.
No one wants to visit a fast-food chain with a grubby dining room and unknown germs lurking in the kitchen.
Whether you’re starting your first document or using Word’s advanced capabilities, this site can help.
Amazon, Netflix, and Home Depot some of America's favorite brands, according to the latest version of Morning Consult's Most Loved Brands study.
"In honor of all the artists and designers making amazing data visualizations around the world, here is a collection of the best data visualizations of 2018.
"After starting a business, your next task is finding ways to acquire and retain customers.
"The average American adult is expected to spend nearly 3.
"WSJ's Joanna Stern "bumps into" Steph Korey [photo, left] in the elevator and asks about the luggage company's push into physical retail, her advice for raising capital and her travel habits.
These articles, case studies, and definitions can help negotiators learn the basics and fine-tune their skills.
For more than 20 years, Fortune magazine has been ranking the best 100 companies to work for in the United States.
The Electronic Frontier Foundation offers a free Legal Guide for Bloggers.
Automated bots are taking over routine communication tasks in many companies; here are some of the best.
"Hit refresh to lock eyes with another imaginary stranger.
"Hit refresh to lock eyes with another imaginary stranger.
"As you’re brainstorming a new content marketing campaign, the word “humble” may not come to mind.
"Behavior plays a major role in new targeting options on LinkedIn.
"The minutes of a meeting, or simply “minutes,” is an instant written record of a meeting or hearing.
"Buy online, pick-up in store is often heralded as the future of retail: Customers shopping on their own terms, as efficiently as possible.
View the sample reports at examples.