Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
"You have crafted your business.
From an introduction to job-search strategies to details on résumé writing, you’ll find advice from career counseling professionals.
These online tools (many are free) offer a variety of ways to create infographics.
The 1000-plus pages of advice in the Chicago Manual of Style for citations and other writing and formatting questions can be overwhelming, but the editors are here to help.
The FTC’s Business Center has helpful guidance on applying federal marketing regulations in a wide variety of specific situations.
"Research needs and requirements vary with each assignment, project or paper.
A handy reference tool web landing page from North Carolina State University.
"[In August], cashierless store Zippin opened its doors to customers in San Francisco for the first time, beating Amazon Go to become the first cashierless store in the city.
From refining your goals to measuring your success, here’s how to get started.
Whether you’re starting your first document or using Word’s advanced capabilities, this site can help.
"[Recently,] a ribbon was cut in Gluckstadt, Mississippi.
"If good brands don't communicate exactly what the company does up front, they quickly make themselves synonymous with those products or services.
Tamara Kleinberg observes fellow customers complaining to her but not to the customer service agent and asks if your business is experiencing the same phenomenon.
"Do you advertise on Facebook?
"Spying on your ecommerce competition can help with product pricing and marketing strategy.
"With the right mix of speed, timing and guts, smart founders can profit hugely from their much, much, much larger rivals' misfortune.
"Movies are also a great way for leaders to learn about leadership on their own!"
"Here’s a list of my 20 favorite leadership movies, updated with links to purchase the DVD on Amazon.
"Ever wondered why it's called "7UP"?
"When it comes to video editing, you may be wondering what’s the best tool to use.
"Retailers and manufacturers are putting more dollars into front-line efforts in the stores themselves, says Paco Underhill, founder of Envirosell and author of Why We Buy: The Science of Shopping.
"Hear what Americans have to say about their jobs.
"If you're tired of standing in front of your audience and shuffling through slides, you're definitely not alone.
"I’ve been chronicling the slow demise of B&N for years now, watching the company bleed out, drop by drop, until it has become a shell of its former value.