Business Communication Essentials, 8th Ed.
Chapter 4. Writing Business Messages
Take a look at Joe Latta's workout for better business writing.
"A team of neuroscientists have built the most intricate map yet for how the human brain processes language.
"Unfortunately, buzzwords can seriously weaken your persuasive messaging and give an impression of insecurity.
"In today's world of ultratasking and information overload, being concise is more important than ever.
"Have you ever been confused about when to use “a” and “an” before words beginning with “h”?
Christina DesMarais (photo, left) reports.
"Do you think you are a punctuation pro?
"So here's what I want you to do: Challenge yourself to learn something new every day.
"When you write to tell someone no, your message will already disappoint the individual.
"The way you speak not only affects how others perceive you; it also has the potential to shape your behavior.
"Take the guesswork out of writing numbers in your business communications.
According to Lynn Gaertner-Johnston, "Writing that succeeds in college often fails in business.
Excerpted from the book Netiquette by Virginia Shea.
"Today’s students and career-changers have access to more career planning information than ever before.
Check out these examples of e-portfolios presented by Auburn University.
"People don't have the time or the attention span to read any more words than necessary.
From brief reviews to online videos, see how content from consumers is reshaping contemporary marketing.
The Data-Driven Marketing Institute is a strong advocate for database marketing techniques.
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Why not make a career of it?
Chain Store Age tracks the latest ideas in retailing formats.
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The Mobile Marketing Association, whose members include many of the biggest consumer brands in the world, is helping refine the art and science of marketing to today’s mobile buyers.
The nonprofit organization Catalyst conducts extensive research around the world to identify and understand opportunities to improve gender inclusivity in business management.