Business Communication Essentials, 8th Ed.
Chapter 4. Writing Business Messages
According to Lynn Gaertner-Johnston, "Writing that succeeds in college often fails in business.
Excerpted from the book Netiquette by Virginia Shea.
"Today’s students and career-changers have access to more career planning information than ever before.
Check out these examples of e-portfolios presented by Auburn University.
"People don't have the time or the attention span to read any more words than necessary.
From brief reviews to online videos, see how content from consumers is reshaping contemporary marketing.
The Data-Driven Marketing Institute is a strong advocate for database marketing techniques.
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Why not make a career of it?
Chain Store Age tracks the latest ideas in retailing formats.
Follow Trendwatching.
The Mobile Marketing Association, whose members include many of the biggest consumer brands in the world, is helping refine the art and science of marketing to today’s mobile buyers.
The nonprofit organization Catalyst conducts extensive research around the world to identify and understand opportunities to improve gender inclusivity in business management.
The National Business Incubation Association has information about incubators and links to one in your area.
B Lab is a nonprofit organization that helped develop the benefit corporation model and offers B Corp certification to companies that emphasize social and environmental values in their operations.
Impact Hub is a global community of local “hubs” that nurture social entrepreneurs.
"Steven Pinker is probably as good an expert to ask as anyone.
Case 14.
The free ebook and a pair of PowerPoint templates will help you make more-effective slide-document hybrids.
One Page Love has a large gallery of one-page webs designs.
Get everything you need to know from the Mobile Marketing Association.
The material associated with this item is no longer available, but we invite you to read Jason Nazar's article in Forbes on the same topic, "The 21 Principles of Persuasion.
From Franchising.