Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Startups face tremendous pressure while competing with their bigger counterparts.
Lee Odden (photo, left) covers the topic.
"The most important thing you should keep in mind is if anyone would want to share or recommend the specific post to their family and friends.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
"As all entrepreneurs discover sooner or later, it takes more than sound business acumen to bring an idea, no matter how novel, to life.
"I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often.
Paul Maccabee (photo, left) is the President of Maccabee Public Relations.
"This assessment of your skills at using PowerPoint will help you understand what skills you need to learn in order to be a more proficient user of PowerPoint for your presentations.
""There's something overtly personal about a handwritten letter and it's so rare these days," says etiquette expert Thomas P.
"According to our internal reports, here — in no particular order — are the ten most frequent catches by our editors in your press releases: .
"Crisis communications practitioners don’t have a choice: they must integrate social networks into their planning or risk having their response to any incident become totally irrelevant," declares Patrice Cloutier (photo, left) in a guest blog at The Crisis Intelligence Blog.
"Want to get ahead?
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
Jennifer Frost, with GrammarCheck.
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
"In this post, I talk about 5 pivotal actions I made in the last year to ignite my blog growth to take off, raise my profile online and get results for my business," says Donna Moritz (photo, left).
"If you’ve ever found yourself writing an email (or contemplating writing an email) to a Very Important Person, you know how intimidating it can be.
"Just ask the organizers of the Boston Marathon or the mayor of Moore, Okla.
Work4Labs has created an infographic named "Mobile Recruiting by the (Surprising) Numbers.
Denise Scavitto covers her topic at Edudemic.
According to Melanie-Grace Obar, "Creating a brilliant business blog need not be a difficult task.
"Social media PR crises hit companies like tornados—out of nowhere and with deadly force," observes Peter Friedman (photo, left).
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"Apology speeches are best when they actually include an apology," says Leslie Ungar, president of Electric Impulse Communications.