Business Communication Today, 15th Ed.
Prologue
"Gregory W.
"4 tips for getting your colleagues' attention.
"'You’ve told me about your strengths—now, can you share what you consider to be your biggest weakness?
"Staring at screens right before sleep turns out to be a lot worse than previously thought.
"In his book "The Virgin Way," Richard Branson reveals that he loathes speaking in public.
"It’s our job to transform our organizations so we are ready for the future … and there’s really no way to transform without persuading.
"Meeting new people can be awkward.
"According to graphologist Kathi McKnight, your handwriting can communicate more than you may think.
Check out this Business Insider video produced by Alex Kuzoian with original reporting by Drake Baer.
"Discovering and implementing your company's brand identity isn't as complicated as it may appear.
"Copying someone on an email can be helpful or work against you.
"The purpose of sound bites is simple — help people remember what you said and why you said it.
"Amazon says it has boosted efficiency - and given workers' legs a break - by deploying more than 15,000 wheeled robots to crisscross the floors of its biggest warehouses and deliver stacks of products to employees.
According to Jon Parrish, "I now live by the rule of “Goo-diligence.
"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.
Ken Lin (photo, left) writes about how he approached branding for his company Credit Karma.
Cheryl Conner (photo, left) reports on the Ripoff Report and what to do if one strikes your business.
"But what's the best way to build rapport and create trust?
"But, as you may have noticed, a lot of people are trying to tell stories these days.
"What does it take to get ahead?
"We all send body language cues based on how we feel and what we think, here's how to decipher them quickly and in any situation.
Watch the video at BusinessInsider.
"Lorrie Faith Cranor studied thousands of real passwords to figure out the surprising, very common mistakes that users — and secured sites — make to compromise security.
"See the fascinatingly morbid graphic below from Who Is Hosting This?