Business Communication Today, 15th Ed.
Prologue
"Melitta Campbell (photo, left) is a copywriter with 15 years experience of working in a corporate communications environment within a number of international organisations.
We're seeing more and more recruiters use the web as a place to search for talent and conduct employment background searches.
There are four things that the most successful professionals have in common.
Professor Timothy Coombs talks about the relations between social media and crisis communication.
When someone earnestly complements you, how does it make you feel?
Here is a fun online infographic creator introduced to us by Jacob Share in a post at PersonalBrandingBlog.
Are you building a database of prospects or friends?
In creating your personal brand, it’s important that you have a story.
Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience from multiple angles to circumvent the unrelenting, ambient noise of the competition.
On any given day we're lied to from 10 to 200 times, and the clues to detect those lies can be subtle and counter-intuitive.
Roger Parker (photo, left), writing for PersonalBrandingBlog.
In this video Brian Solis interviews Tyler Cyr, Dunkin' Brands' web communications manager, on "how social media helps continue and improve the Dunkin’ experience.
Ian Griffin recently attended a forum where Kim A.
Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.
Heather Huhman takes a look at the online reputation tools asking, "Do they really serve a purpose?
According to TED.
As a business communication instructor, it's important to teach your students how to write specifically for social media and digital communication.
"We’re all somewhere on this list," writes Jacob Share (photo, left) for JobMob.
Chances are you’ll have at least one video interview using Skype or another Internet-based phone service.
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Fellow designer Matt Helmke offers a succinct overview of Reynolds’s groundbreaking book on presentation design.
Get advice on dealing with four difficult audience members: the Resister, the Expert, the Dominator, and the Rambler.
Some entrepreneurs don’t agree that writing a comprehensive business plan is always a good idea.
Enjoy a pictorial tour of cultures around the world as you learn more about communication across the spectrum of culture context.