Business Communication Today, 15th Ed.
Prologue
Brian Solis discusses reputation management as covered in Andy Beal's book Repped, 30 Days to a Better Online Reputation.
Matt Johnston presents a short video on the topic.
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According to Justin Gmoser (photo, left), "If there's one thing you should get right when visiting a foreign country, it's the greeting.
Recently Gmail began dividing its incoming email into 3 inboxes - primary, social (Twitter, LinkedIn, Pinterest), and promotional (newsletters, retail offers, etc.
"There are many things you have to remember to do and say in an all-important job interview, but don't miss the elephant in the room: the things that you should never do," says Justin Gmoser in his introduction to his video on the topic.
"Public speaking is hard enough for most of us.
In this video the editors at Wipster interview key people in the industry.
"Even for those who are "in the know" about the benefits of Plus, many have difficulty learning how to use Plus effectively.
Jerry Saltz covers the topic at Vulture.
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
"Professionals of any level and in any industry can benefit from having their own site, and if you set it up right and maintain it, you can get it to the top of the search results page," writes Richard Feloni in a piece featured at BusinessInsider.
According to Julien Rio, "Managing a brand page on Facebook isn't an easy task.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.
"Beyond being late and looking like a slob, there are a few things that you should NEVER say during a job interview.
"Watch this video to find out how the fast-paced growth in mobility is shaping businesses and enterprise mobility, and what a robust strategy can do to ensure success for the future of your organisation.
"Happens to everyone.
"I said goodbye to my mouse last month.
"When it comes to building your personal brand online, you have to constantly examine whether or not you are being presented in the right light.
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
