Business Communication Today, 15th Ed.
Prologue
"It's natural to want to be liked.
"Staring at screens right before sleep turns out to be a lot worse than previously thought.
"With mobile devices becoming mainstream in business communication, the challenge for those of us in education is to help students adapt their writing skills to this exciting but demanding new format.
"Hiring managers only spend 6 second on your resume before they decide on you — this is what they look at.
"Brand yourself before others brand you.
"We all send body language cues based on how we feel and what we think, here's how to decipher them quickly and in any situation.
According to Justin Gmoser, "While you may end up being asked the standard "What is your weakness?
Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.
Learn tips and tricks that will make your Google searches better and faster.
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
Hear how leading-edge companies are adapting to take advantage of mobile communication.
"Remember when your online life had nothing to do with your work life?
Olga Khazan (photo, left), of The Atlantic, covers the topic of "vocal fry.
That resource is no longer available, but here is advice on creating a compelling LinkedIn profile.
Follow these steps distilled from Duarte’s decades of experience crafting presentations for major corporations.
"Whether you're on a date or meeting a client for the first time, you want to make a good first impression.
"Consider the word "charismatic.
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
Erica Cerulo covers the topic.
"So how do advertisers get a Super Bowl audience to listen up?
Take a look at the videos.
Bryan Eisenberg covers the topic in an article at ClickZ.
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
"Applying for a job typically consists of providing two documents to your potential employer: a resume and a cover letter.