Business Communication Essentials, 7th Ed.
Chapter 4. Writing Business Messages
"Unfortunately, buzzwords can seriously weaken your persuasive messaging and give an impression of insecurity.
"We've talked before about how video resumes can be a great way to stand out in your job search, especially when it's a job you really want," writes Erin Greenawald (photo, left).
"In today's world of ultratasking and information overload, being concise is more important than ever.
"People need to be inspired, and they will only feel inspired if their leader is positively disposed — and joyful.
"Changing a habit is HARD.
"Have you ever been confused about when to use “a” and “an” before words beginning with “h”?
Here is an HBR.
Christina DesMarais (photo, left) reports.
"TED Talks are fun and interesting.
"Those who succeed in their careers are those who are willing to apply a critical eye to themselves.
"You don't have to be born with the power of persuasion.
"The Happiness Equation author and 1000 Awesome Things creator Neil Pasricha [photo, left] came by to talk about criticism.
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"Tim Urban knows that procrastination doesn't make sense, but he's never been able to shake his habit of waiting until the last minute to get things done.
"The ancient Stoic philosophers are often dismissed as joyless and boring intellectuals.
"Do you think you are a punctuation pro?
"When you write to tell someone no, your message will already disappoint the individual.
"Wharton operations, information and decisions professor Senthil Veeraraghavan [photo, left] has made it his business to help businesses figure out how to improve their outcomes with adjustable pricing models – without jeopardizing their relationships with customers.
"The way you speak not only affects how others perceive you; it also has the potential to shape your behavior.
"Barbara Pachter provides advice on how to properly act in business and social settings in The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success.
"Take the guesswork out of writing numbers in your business communications.
According to Lynn Gaertner-Johnston, "Writing that succeeds in college often fails in business.
"In his book The Virgin Way, Richard Branson reveals that he loathes speaking in public.
"People don't have the time or the attention span to read any more words than necessary.