Business Communication Essentials, 7th Ed.
Chapter 14. Applying and Interviewing for Employment
In creating your personal brand, it’s important that you have a story.
It’s a fabulous thing when you finally get a job offer.
Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience from multiple angles to circumvent the unrelenting, ambient noise of the competition.
Career fairs are going digital.
According to Aimee Groth (photo, left) and Eric Goldschein, "During a job interview, the questions you ask are just as important as the answers you provide.
Roger Parker (photo, left), writing for PersonalBrandingBlog.
"If you’re spending time reading job advertisements online, you know that they’re not all written equally," says Lindsay Olson (photo, left).
Skip Freeman asks, "The purpose of the meal .
Alison Green (photo, left) says interviewing for a job is like going on a date.
Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.
Heather Huhman takes a look at the online reputation tools asking, "Do they really serve a purpose?
Alison Green (photo, left), writing for USNews.
"People are busy.
"We’re all somewhere on this list," writes Jacob Share (photo, left) for JobMob.
Listen in on this corporate training session regarding ethical issues in social media.
MTV turns 25 this year, and CEO Judy McGrath is organizing a "digital Marshall plan" just in time for the party.
The second episode, where Dan takes a student and remodels her brand from head to toe.
Listen to this podcast.
Listen to this podcast.
Download and watch this presentation in slide show mode.
Click below to listen to this podcast.
Click below to listen to this podcast.
Click below to listen to this podcast.
Click below to listen to this podcast, which is the introduction of a presentation to college seniors.