Business in Action, 9th Ed.
Chapter 14: Customer Communication and Product Distribution
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
In this video the editors at Wipster interview key people in the industry.
Stephanie Walden discusses customer relationship marketing (CRM) in a piece at Mashable.
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.
"A Utah couple is suing an online merchant that fined them $3,500 for writing a negative review and sparked a financial nightmare for more than a year by reporting the alleged debt to credit rating companies.
"Beyond being late and looking like a slob, there are a few things that you should NEVER say during a job interview.
Take a look at this summary of a Temkin Group report covering the topic.
"The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone has been named the 2013 Financial Times and Goldman Sachs Business Book of the Year.
"Watch this video to find out how the fast-paced growth in mobility is shaping businesses and enterprise mobility, and what a robust strategy can do to ensure success for the future of your organisation.
"Happens to everyone.
"As all entrepreneurs discover sooner or later, it takes more than sound business acumen to bring an idea, no matter how novel, to life.
"I said goodbye to my mouse last month.
Paul Maccabee (photo, left) is the President of Maccabee Public Relations.
"According to our internal reports, here — in no particular order — are the ten most frequent catches by our editors in your press releases: .
"Understanding your customers is an integral part of building a loyal customer base.
A directory of business communication videos curated by Bovee and Thill .
"Think you're an expert at Googling?
"What an amazing year 2013 has been for mobile innovation - and consumers.
"Stress.