Business in Action, 9th Ed.
Chapter 13: Product Management and Pricing Strategies
Take the quiz at Saleforce.
"You have crafted your business.
"Jesse Rieser's memories of growing up in Springfield, Missouri in the 1990s unfold against a familiar retail backdrop: storming the aisles of Toys R Us with his brother; meeting friends at the mall to flirt with girls and play videogames; hunting new bands in the CD racks of Best Buy," writes Laura Mellonee in a piece at Wired.
"Though he’s nearly seen it all, Tyler Gaffney [photo, left] still gets surprised when early-stage B2B startups tell him how they’ve determined their pricing.
"Ever wondered why it's called "7UP"?
Take a look at this SlideShare show via LinkedIn.
Mignon Fogarty, also known as Grammar Girl, offers a wide selection of easy-to-use advice on getting things right.
"Find out why the smartphone will be crucial for retailers in 2018 and beyond with the first part of a brand new slide deck from BI Intelligence called The Future of Retail 2018.
"'The interview is an elimination process," says Dr.
"Get hired by thinking like the employer.
"We all have to negotiate in life, whether it’s asking for a bigger raise, nailing down details of a contract or even getting your kids to do their homework.
"What are you worth?
"Tina Nicolai estimates she's read more than 40,000 résumés since launching Résumé Writers' Ink in 2010.
"Department stores have you all figured out, here are some of the tactics they use to get you to part with more cash.
Chris Weller presents the 18 spaces - as a one page presentation, or as a slide show.
"When I was designing ChattyPeople, my chatbot building platform, I realized this: No product survives meeting the customer.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
"Top tips for building a presentation that matters and a Five-part Structure that will help turn your presentation into a conversation.
"One of the biggest questions faced by brick-and-mortar retailers today is whether prices should be the same online and in stores.
"Discounts sound good.
Baruch College’s Beginner’s Guide to Business Research will point you in the right direction.
"Entrepreneurs (and novice marketers) often assume that customers are always looking for the best value and make decisions to buy based upon finding the best possible price.
"Here is my list of the most common mistakes retailers make, and my hope is someone, even one person reads this, and says, 'this won't happen to me!'"
According to Caroline Ceniza-Levine (photo, left), "If you’re freelancing, temping, consulting, or in any kind of work arrangement other than permanent full-time employment with salary and benefits, you need to know how to price your services.
"Check out the Retail Across America in photos slideshow, watch the video stories from each state and find out where we're headed next.
