Business in Action, 9th Ed.
Chapter 13: Product Management and Pricing Strategies
"Entrepreneurs (and novice marketers) often assume that customers are always looking for the best value and make decisions to buy based upon finding the best possible price.
"Here is my list of the most common mistakes retailers make, and my hope is someone, even one person reads this, and says, 'this won't happen to me!'"
According to Caroline Ceniza-Levine (photo, left), "If you’re freelancing, temping, consulting, or in any kind of work arrangement other than permanent full-time employment with salary and benefits, you need to know how to price your services.
"Check out the Retail Across America in photos slideshow, watch the video stories from each state and find out where we're headed next.
"Wharton operations, information and decisions professor Senthil Veeraraghavan [photo, left] has made it his business to help businesses figure out how to improve their outcomes with adjustable pricing models – without jeopardizing their relationships with customers.
"One of Amazon's largest fulfillment centers is in Phoenix, Arizona.
"Here are the top 10 network security challenges faced by small and midsize businesses (SMBs) in 2015 and tips to address them.
"Our parents warned us about it, but it’s hard to understand until you experience it first hand: as you get older, time seems to fly.
"Having a couple connections and an updated profile isn’t enough to make the most of LinkedIn.
While Turing has since said it will lower its price, here is how Laura Lorenzetti (photo, left) originally covered the story.
Take the interactive quiz.
"Start by writing short, declarative sentences.
"In his fourth book, "American Nations: A History of the Eleven Rival Regional Cultures in North America," award-winning author Colin Woodard [photo, left] identifies 11 distinct cultures that have historically divided the US.
Helen Coster (photo, left) presents "10 Tips for Better Business Writing.
"The year is 1986, and you operate one of the largest carrot farms and processing plants in California.
"New research by Dr.
"Luckily, there are signs we can look for when trying to detect a lie.
"I normally introduce myself by my first name.
"Asiana Airlines flight 214 crashed upon landing at San Francisco International Airport on June 6, 2013.
"Facial expressions are a universal language of emotion, instantly conveying happiness, sadness, anger, fear, and much more.
According to Drake Baer, "Within moments of meeting people, you decide all sorts of things about them, from status to intelligence to promiscuity.