Business Communication Today, 15th Ed.
Prologue
"Fear of rejection is one of the reasons people avoid public speaking.
"The image you choose to portray to others is a big reflection of your true self, but the opposite effect can also be achieved.
Read the NYTimes.
"Heidi Grant Halvorson, author of No One Understands You and What to Do About It, explains why we're often misunderstood and how to fix that.
"Like any good businessperson, you are conditioned to network.
"Here’s the point.
"The most popular question I’ve gotten over the last 12 months is around what tools do I use to build my personal brand.
"There are thousands of different websites that you can leverage to build your own personal brand, but only a few that will give you both the reach and credibility to make a major impact.
Michael Hyatt gives his "4 steps to get your life back on track" after a major mistake.
Sponsored by Squarespace, Erin Greenawald presents the results.
"It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens.
"Those who succeed in their careers are those who are willing to apply a critical eye to themselves.
"So, how do you know if your personal branding is a hit or a miss?
According to Bill Reichert, "Most entrepreneurs should just throw out their elevator pitches and start over.
Download the guide from LinkedIn here or click on the image to the left.
Julie Bawden Davis (photo, left) reports on the trend.
"Editing and proofreading are often neglected, but they are the crucial final stages of the writing process.
That particular resource is no longer available, but here are all of LinkedIn's career guides for college students and recent graduates.
"'I had never done tech.
Bill Reichert, Managing Director of Garage Technology Ventures, reports.
"Discovering and implementing your company's brand identity isn't as complicated as it may appear.
According to Jon Parrish, "I now live by the rule of “Goo-diligence.
Ken Lin (photo, left) writes about how he approached branding for his company Credit Karma.