Business Communication Today, 15th Ed.
Prologue
"But, as you may have noticed, a lot of people are trying to tell stories these days.
"What does it take to get ahead?
"See the fascinatingly morbid graphic below from Who Is Hosting This?
"Brand yourself before others brand you.
"As mobile work styles become increasingly popular, odds are you’re going to wind up hosting a video conference or webinar sometime in the near future.
Download the Dietary Guidelines for Americans
Download DietaryGuidelines2010 to complete Case 12-24.
Download DietaryGuidelines2010 to complete Case 12-26.
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"Remember when your online life had nothing to do with your work life?
"Consider the word "charismatic.
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.