"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.

Erica Cerulo covers the topic.

"So how do advertisers get a Super Bowl audience to listen up?

Bryan Eisenberg covers the topic in an article at ClickZ.

Richard Feloni lists Napoleon Hill's observations on the topic.

The original resource is no longer available.

Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent.

"Social media offers the potential for educators and institutions to develop how they engage with students and other stakeholders and offer new services.

Brian Solis discusses reputation management as covered in Andy Beal's book Repped, 30 Days to a Better Online Reputation.

Matt Johnston presents a short video on the topic.

"Even for those who are "in the know" about the benefits of Plus, many have difficulty learning how to use Plus effectively.

Jerry Saltz covers the topic at Vulture.

"Fundamentally, poor business writing is costly and leads to disastrous events.

"Professionals of any level and in any industry can benefit from having their own site, and if you set it up right and maintain it, you can get it to the top of the search results page," writes Richard Feloni in a piece featured at BusinessInsider.

According to Julien Rio, "Managing a brand page on Facebook isn't an easy task.

"When it comes to building your personal brand online, you have to constantly examine whether or not you are being presented in the right light.

'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.

"In addition to your resume, everyone should have a professional bio," writes Marie Raperto (photo, left).

Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.

BusinessWriting.

"If you don't have a digital presence today, you don't exist," writes Tom Cochran (photo, left), Chief Technology Officer with Atlantic Media.

Julie Bort (photo, left) covers the seamier side of reputation management.

"With the growth of such customer review sites as Yelp and TripAdvisor, and e-commerce sites like eBay, anyone with access to the Internet can potentially make or break a company's reputation.

There are four things that the most successful professionals have in common.