Business Communication Today, 15th Ed.
Prologue
When someone earnestly complements you, how does it make you feel?
Here is a fun online infographic creator introduced to us by Jacob Share in a post at PersonalBrandingBlog.
Are you building a database of prospects or friends?
In creating your personal brand, it’s important that you have a story.
Whether you’re looking to increase awareness of your personal brand, drive traffic to your website, increase opt-ins, or find new leads, success lies in creating a compelling, consistent message and approaching your audience from multiple angles to circumvent the unrelenting, ambient noise of the competition.
Roger Parker (photo, left), writing for PersonalBrandingBlog.
Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.
Heather Huhman takes a look at the online reputation tools asking, "Do they really serve a purpose?
"We’re all somewhere on this list," writes Jacob Share (photo, left) for JobMob.
Download the Dietary Guidelines for Americans for use in preparing your solution for Case 5.
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
Download this PDF to complete Case 11.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.
This document describes several intriguing new examples of social networks designed exclusively for members of certain professions or industries.
Seth Godin says, "The best marketers, of course, use the needle and the vise at the same time.
The second episode, where Dan takes a student and remodels her brand from head to toe.
If the human brain sees a million images per day and can instantly identify them, why couldn't software do that, too?
This 20-page colorfully illustrated document could be used as an electronic handout.
Recent research by Ben L.
A guide to the things an instructor new to blogging should know.