Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Just ask the organizers of the Boston Marathon or the mayor of Moore, Okla.
Work4Labs has created an infographic named "Mobile Recruiting by the (Surprising) Numbers.
Denise Scavitto covers her topic at Edudemic.
According to Melanie-Grace Obar, "Creating a brilliant business blog need not be a difficult task.
A directory of business communication videos curated by Bovee and Thill .
"Social media PR crises hit companies like tornados—out of nowhere and with deadly force," observes Peter Friedman (photo, left).
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"Apology speeches are best when they actually include an apology," says Leslie Ungar, president of Electric Impulse Communications.
"Think you're an expert at Googling?
"What an amazing year 2013 has been for mobile innovation - and consumers.
"Let’s take a look at the top social media brands as if it was a game of SNAKES and LADDERS.
"Stress.
"Why do you use social media?
In this CommPro.
"Here’s the headline of a sales pitch email that landed (with a thud) recently in my inbox: .
That resource is no longer available, but here is advice on creating a compelling LinkedIn profile.
Fellow designer Matt Helmke offers a succinct overview of Reynolds’s groundbreaking book.
Fellow designer Matt Helmke offers a succinct overview of Reynolds’s groundbreaking book.
This website offers a wealth of advice on producing quality videos.
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"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
"People are taking to your digital properties with pitchforks and lit torches.
Matt Johnston (photo, left) presents a video on the topic of resume mistakes to avoid.
"If you or your CEO has been called upon by a TV news reporter to comment on a mass layoff, product recall or other urgent news situation, you know the feeling that this old Wide World of Sports adage can evoke: 'The thrill of victory and the agony of defeat,'" writes Gwen Chynoweth (photo, left).