Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
"Ever wondered why it's called "7UP"?
"Retailers and manufacturers are putting more dollars into front-line efforts in the stores themselves, says Paco Underhill, founder of Envirosell and author of Why We Buy: The Science of Shopping.
"I’ve been chronicling the slow demise of B&N for years now, watching the company bleed out, drop by drop, until it has become a shell of its former value.
Take a look at this SlideShare show via LinkedIn.
Mignon Fogarty, also known as Grammar Girl, offers a wide selection of easy-to-use advice on getting things right.
"Video is the marketing juggernaut that continues to grow year over year.
"This [past] fall, Nordstrom opened a new store in West Hollywood, Calif.
"Find out why the smartphone will be crucial for retailers in 2018 and beyond with the first part of a brand new slide deck from BI Intelligence called The Future of Retail 2018.
"This is an interesting tactic from the retailer, and one that makes a lot of sense from a behavioral perspective.
"'The interview is an elimination process," says Dr.
"In August, the Interactive Advertising Bureau (IAB)’s release of a buyer’s guide for podcast advertising signaled that advertisers and marketers are beginning to take podcasting seriously as a marketing channel.
"Some smaller retailers will tug at shoppers’ heartstrings during the holidays, trying to create an emotional experience or connection that a big national chain might not provide.
"Get hired by thinking like the employer.
"Tina Nicolai estimates she's read more than 40,000 résumés since launching Résumé Writers' Ink in 2010.
"Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative team, communications staff, and messaging.
Knowledge@Wharton takes an in-depth look at the concept of in-store experiences.
Chris Weller presents the 18 spaces - as a one page presentation, or as a slide show.
"Trouble luring in new business?
"With this new tool, brand centrality and distinctiveness don't have to be contradictory goals.
"More than a century ago, the department store magnate John Wanamaker famously complained about his inability to gauge the effectiveness of the money he spent on advertising.
"Top tips for building a presentation that matters and a Five-part Structure that will help turn your presentation into a conversation.
Baruch College’s Beginner’s Guide to Business Research will point you in the right direction.
According to Shaban Arora (photo, left), "Marketers today base their strategies on research, trends and past experience.
"Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online.
"Here is my list of the most common mistakes retailers make, and my hope is someone, even one person reads this, and says, 'this won't happen to me!'"