Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
Helen Coster (photo, left) presents "10 Tips for Better Business Writing.
"The year is 1986, and you operate one of the largest carrot farms and processing plants in California.
According to Grant Cardone (photo, left), "The Internet connects everyone on this planet instantaneously.
"New research by Dr.
"Luckily, there are signs we can look for when trying to detect a lie.
"I normally introduce myself by my first name.
"Asiana Airlines flight 214 crashed upon landing at San Francisco International Airport on June 6, 2013.
"Facial expressions are a universal language of emotion, instantly conveying happiness, sadness, anger, fear, and much more.
According to Drake Baer, "Within moments of meeting people, you decide all sorts of things about them, from status to intelligence to promiscuity.
"In honor of National Etiquette Week and our just-published list of the 45 best restaurants in America, we decided to clear up some common etiquette questions," writes Megan Willett.
See Damon Nofar's slideshow - 8 Tips for an Awesome PowerPoint Presentation - at BusinessInsider.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
Take this quiz to see if you have the knowledge to travel like a pro.
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
Haiku Deck gives their picks for "Decks of the Year.
"Public speaking is hard enough without shooting yourself in the foot with simple mistakes.
Ben Schott (photo, left) presents his ten words.
Only one author team is writing about mobile business communication: Bovee and Thill.
"Press and marketing might accelerate businesses, but product builds the foundation.
"So how do advertisers get a Super Bowl audience to listen up?
"If you don't think about what kind of box your spaghetti comes in, you should think again," says Jillian Kumagai (photo, left).
"The year was 1829, and times they were a-changing," writes Corinne Bagish in an article at Mashable.
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
"Some studies say you've only got 15 seconds to grab an audience's attention, while others say it's closer to a minute," writes Richard Feloni of BusinessInsider.