Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
"Check out the Retail Across America in photos slideshow, watch the video stories from each state and find out where we're headed next.
"Creative design is a big part of what makes or breaks a new product.
"Dramatic demographic shifts are transforming the world’s consumer landscape.
"If you want to get the most out of your online ads, focus on simplicity, not cleverness, new research suggests.
"One of Amazon's largest fulfillment centers is in Phoenix, Arizona.
"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.
"Here are the top 10 network security challenges faced by small and midsize businesses (SMBs) in 2015 and tips to address them.
Download the guide from LinkedIn here or click on the image to the left.
"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Julie Bawden Davis (photo, left) reports on the trend.
Paco Underhill (photo, left) reports on the topic of "more vs.
According to Eric Samson (photo, left), "There are no silver bullets in marketing.
Here's a sponsored article at BusinessInsider.
"Five big-name brands learned this lesson the hard way this year, carelessly tarnishing their reputations and fanning a firestorm of negative publicity in the process.
"Our parents warned us about it, but it’s hard to understand until you experience it first hand: as you get older, time seems to fly.
According to AdRoll, which offers the service, "Retargeting converts window-shoppers into buyers.
"Having a couple connections and an updated profile isn’t enough to make the most of LinkedIn.
"Despite how effective and affordable email is, there is one critical requirement for email marketing success.
Take the interactive quiz.
"We think so, and online sales of luxury goods could triple to €70 billion by 2025.
"The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when they want it and getting it delivered to their doorsteps at a rock-bottom price.
"Start by writing short, declarative sentences.