Business in Action, 8th Ed.
Chapter 13: The Art and Science of Marketing
"So how do advertisers get a Super Bowl audience to listen up?
"If you don't think about what kind of box your spaghetti comes in, you should think again," says Jillian Kumagai (photo, left).
"The year was 1829, and times they were a-changing," writes Corinne Bagish in an article at Mashable.
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
"Some studies say you've only got 15 seconds to grab an audience's attention, while others say it's closer to a minute," writes Richard Feloni of BusinessInsider.
"Launching a product is hard to do," says Drake Baer of BusinessInsider.
From Snopes.
"When [Gayle] Cotton (photo, left) began her career working at the United Nations in Geneva in the early-90s, she answered a routine phone call with a polite, 'Hello, how are you?
According to Richard Feloni, "Once you finish your written speech or PowerPoint slides, you're only halfway done preparing a great presentation.
According to Melia Robinson (photo, left), "It's the cheapest, most low-tech life hack you'll find.
"Here are 11 email etiquette rules you should always follow at work.
According to Richard Felloni of BusinessInsider.
"This article takes a look at the rise of visual content - and why 2014 will be the year of visuals.
Figure out your own finances or just explore the possibilities.
This website lists investment banks by type and provides contact details.
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This resource is no longer available.
Explore Google’s efforts to reduce its energy usage and minimize its impact on the environment.
This interactive map shows trade flows between cities in Canada, Mexico, and the United States.
Explore the overall U.
Talia Wolf (photo, left) asks, "Have you ever thought about the effect the color of your landing page has on your users?
"Every company is defined by a few things: its name, logo, and brand identity.
Dylan Connell (photo, left) shares his "6 things you didn't know about advertising.
"Almost everyone is terrible at multitasking.
"Culled from Architizer's second annual A+ Awards, which are chosen by 300 experts and a popular vote, these are a handful of the most amazing office spaces in the world," writes Drake Baer in a piece at BusinessInsider.