Business in Action, 9th Ed.
Chapter 14: Customer Communication and Product Distribution
"Think it’s easy to leverage social media to provide customer service to customers?
"Editing and proofreading are often neglected, but they are the crucial final stages of the writing process.
"Here are some tips on how you can communicate more effectively with people at work, be they customers, co-workers, subordinates, or superiors.
That particular resource is no longer available, but here are all of LinkedIn's career guides for college students and recent graduates.
"These 25 examples of gamification in business run the gamut for potential uses, but brands are coming up with innovative ways to incorporate game-like features into ordinary activities every day.
“It’s not like stores are dead, but you’re going to see a reimagining of retail and malls," says Barbara Kahn (photo, left).
Josh Dzieza reports on how "the rating game" has changed things.
"Everyone today realizes the importance of digital technology and social media.
Matthew Townsend reports.
Bill Reichert, Managing Director of Garage Technology Ventures, reports.
From ConsumerReports.
Lynn Gaertner-Johnston (photo, left) explains how to handle a disappointing or frustrating email.
Andy Jacobi, Co-Founder of Untamed Sandwiches, reports.
Micah Solomon (photo, left), contributor at Forbes.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
"Want to feel good about your own company's "end result"?
"Probably the most important reason to respond to comments—both negative and positive—is that everyone else is reading them.
"As mobile work styles become increasingly popular, odds are you’re going to wind up hosting a video conference or webinar sometime in the near future.
"B-school students can’t get enough of big data.
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