Business in Action, 9th Ed.
Chapter 14: Customer Communication and Product Distribution
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"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
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Advertisers spend nearly $2 billion a year marketing food to children and teenagers; this in-depth report by the FTC looks at how that money is spent.
"Every company is defined by a few things: its name, logo, and brand identity.
"Social media offers the potential for educators and institutions to develop how they engage with students and other stakeholders and offer new services.
"When a plane is grounded or there are delays, customers sometimes vent their fury on Twitter.
"The secret to a loyal customer base is no secret at all: Great customer service will bring them back every time.
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
Stephanie Walden discusses customer relationship marketing (CRM) in a piece at Mashable.
"Fundamentally, poor business writing is costly and leads to disastrous events.