Business in Action, 9th Ed.
Chapter 14: Customer Communication and Product Distribution
"Here are some tips on how you can communicate more effectively with people at work, be they customers, co-workers, subordinates, or superiors.
Will wearable technologies influence business and business communication?
"These 25 examples of gamification in business run the gamut for potential uses, but brands are coming up with innovative ways to incorporate game-like features into ordinary activities every day.
“It’s not like stores are dead, but you’re going to see a reimagining of retail and malls," says Barbara Kahn (photo, left).
Josh Dzieza reports on how "the rating game" has changed things.
"Everyone today realizes the importance of digital technology and social media.
Matthew Townsend reports.
From ConsumerReports.
Lynn Gaertner-Johnston (photo, left) explains how to handle a disappointing or frustrating email.
Andy Jacobi, Co-Founder of Untamed Sandwiches, reports.
Micah Solomon (photo, left), contributor at Forbes.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
"Want to feel good about your own company's "end result"?
"Probably the most important reason to respond to comments—both negative and positive—is that everyone else is reading them.
"B-school students can’t get enough of big data.
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
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This brief presentation explains the key points to look for in a balance sheet.
See how researchers segment shoppers based on why, when, and how they shop.
See why carefully identifying target markets is such a crucial aspect of marketing strategy.