Business in Action, 9th Ed.
Chapter 14: Customer Communication and Product Distribution
These concepts will help make you a better listener on the job and in every other aspect of life.
Seth Godin says, "The best marketers, of course, use the needle and the vise at the same time.
Get a fascinating, behind-the-scenes look at a new business, Artisan Flavors Ice Cream, and how its owner is exclusively using social media and electronic communication for promotion, including videos (YouTube), podcasts (iTunes), press releases (PRNewswire), maps (Google), photos (Flickr), conversations (Twitter, Facebook), blogs (WordPress), and reviews (Yelp).
Jeff Hayzlett, Chief Marketing Officer & Vice President - Eastman Kodak Company, discusses how Kodak leverages social media.
Learn the latest statistics and trends about social media.
Because of the social media revolution and electronic communication revolution, what is being taught in a typical business course should be changing.

This 36-slide, illustrated presentation explains the difference between Web 1.