Get insider advice on reaching today’s online shoppers.

"Every company is defined by a few things: its name, logo, and brand identity.

"When a plane is grounded or there are delays, customers sometimes vent their fury on Twitter.

"The secret to a loyal customer base is no secret at all: Great customer service will bring them back every time.

Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.

Stephanie Walden discusses customer relationship marketing (CRM) in a piece at Mashable.

"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.

"A Utah couple is suing an online merchant that fined them $3,500 for writing a negative review and sparked a financial nightmare for more than a year by reporting the alleged debt to credit rating companies.

Take a look at this summary of a Temkin Group report covering the topic.

"The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone has been named the 2013 Financial Times and Goldman Sachs Business Book of the Year.

"As all entrepreneurs discover sooner or later, it takes more than sound business acumen to bring an idea, no matter how novel, to life.

Paul Maccabee (photo, left) is the President of Maccabee Public Relations.

"According to our internal reports, here — in no particular order — are the ten most frequent catches by our editors in your press releases: .

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"Understanding your customers is an integral part of building a loyal customer base.

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This PowerPoint presentation offers helpful tips for avoiding plagiarism when researching and writing reports.

More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.

Which buzzword do you think leads the list of most overused words in PR put out by the folks at Francis Moran & Associates?

Donald Todrin (photo, left), writing for the Entrepreneur section of BusinessInsider.

"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.

As a business communication instructor, it's important to teach your students how to write specifically for social media and digital communication.

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