Business in Action, 8th Ed.
Chapter 16: Customer Communication
"If nothing else, avoid the urge to respond in anger or haste.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
"When PR is done well, it can be brilliant in its ability to promote your brand.
These brief podcasts focus on marketing applications of social media.
Listen to the podcast by Noah Zandan (photo, left).
"In Alec Ross’s new book, The Industries of the Future, he takes a deep dive into the specific fields he believes will shape our economic future, including robotics and the codification of just about everything.
"Wharton management professor Peter Cappelli [photo, left] has spent decades studying the complicated dynamics of employment.
"Wharton's Mary-Hunter McDonnell discusses her research on social activism and corporate political clout.
"Just about every industry is undergoing some level of digital disruption, and the transformation is only in its infancy, according to McKinsey Digital global leader Paul Willmott, and Jay Scanlan, leader of McKinsey’s Digital Strategy Practice.
"Pinpointing your customers’ needs better may lead to better sales—but you’ve got to do some legwork first.
"Here are some tips on how you can communicate more effectively with people at work, be they customers, co-workers, subordinates, or superiors.
See how the equilibrium point represents a balance between supply and demand.
"These 25 examples of gamification in business run the gamut for potential uses, but brands are coming up with innovative ways to incorporate game-like features into ordinary activities every day.
"McKinsey Global Institute director Jonathan Woetzel (photo, left) and MGI senior fellow Anu Madgavkar discuss the economic and ethical reasons why gender equality is a worthy goal.
"The fifth anniversary of the Dodd-Frank legislation is an opportune time to resume the debate on whether it has achieved or failed to meet its goal of overhauling U.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
Lynn Gaertner-Johnston (photo, left) explains how to handle a disappointing or frustrating email.
"Here are some ideas for making Instagram work for your business, no matter the industry.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
"This week our podcast is with David Allen, author of the classic productivity guide Getting Things Done.
"Probably the most important reason to respond to comments—both negative and positive—is that everyone else is reading them.
Listen to this podcast.
Listen to this podcast.