Business in Action, 8th Ed.
Chapter 16: Customer Communication
"Have you ever taken on additional responsibilities when your schedule was already fully booked?
More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.
In this Business English Pod .
This Business English podcast is the second part of a two-part series on making, rejecting and accepting suggestions.
This is the last in our three-part Business English Podcast series on cold calling.
David Berkowitz explains the differences between Google+ and Facebook.
"People are busy.
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
As a business communication instructor, it's important to teach your students how to write specifically for social media and digital communication.
Listen in on this corporate training session regarding ethical issues in social media.
Seth Godin says, "The best marketers, of course, use the needle and the vise at the same time.
MTV turns 25 this year, and CEO Judy McGrath is organizing a "digital Marshall plan" just in time for the party.
Get a fascinating, behind-the-scenes look at a new business, Artisan Flavors Ice Cream, and how its owner is exclusively using social media and electronic communication for promotion, including videos (YouTube), podcasts (iTunes), press releases (PRNewswire), maps (Google), photos (Flickr), conversations (Twitter, Facebook), blogs (WordPress), and reviews (Yelp).
Jeff Hayzlett, Chief Marketing Officer & Vice President - Eastman Kodak Company, discusses how Kodak leverages social media.
Learn the latest statistics and trends about social media.
Because of the social media revolution and electronic communication revolution, what is being taught in a typical business course should be changing.
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Download and watch this presentation in slide show mode.
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Click below to listen to this podcast, which is the introduction of a presentation to college seniors.