Business Communication Today, 15th Ed.
Chapter 8. Social Media
"Whether it is pinning a desired wedding dress or ideas for decorating a new home, Pinterest is the destination where people plan their futures.
"Check out the Retail Across America in photos slideshow, watch the video stories from each state and find out where we're headed next.
Lily Herman reports.
"One of Amazon's largest fulfillment centers is in Phoenix, Arizona.
"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.
"Here are the top 10 network security challenges faced by small and midsize businesses (SMBs) in 2015 and tips to address them.
According to Eric Samson (photo, left), "In January 2015, MediaPost reported that CMOs are turning more of their attention toward social media.
"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Chris Lake (photo, left) offers his advice at SearchEngineWatch.
"Think it’s easy to leverage social media to provide customer service to customers?
"Our parents warned us about it, but it’s hard to understand until you experience it first hand: as you get older, time seems to fly.
Knowledge @ Wharton covers the case of Turing Pharmaceutical's CEO Martin Shkreli (photo, left).
"Here’s what the experts predict will be the top social media trends in 2016: .
According to Christina Baldassarre (photo, left), "Being aware of what is perceived positively on social media is key to a successful personal brand.
"Profile avatars grace the profiles and pages of countless social media networks and are constantly interpreted by others - whether we want it or not.
Kathleen Chaykowski has the details at Forbes.
"Having a couple connections and an updated profile isn’t enough to make the most of LinkedIn.
"In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
"In this article you’ll discover six tips to get your business started on social media.
Gerald Kane, guest editor with MIT's Sloan Management Review, interviews Carlos Dominguez (photo, left) on the topic.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"Google partnered with Twitter earlier this year and in May formally announced it would be showing tweets in search results.