Business Communication Today, 15th Ed.
Chapter 8. Social Media
"Start by writing short, declarative sentences.
"In his fourth book, "American Nations: A History of the Eleven Rival Regional Cultures in North America," award-winning author Colin Woodard [photo, left] identifies 11 distinct cultures that have historically divided the US.
"Over the past decade, marketers have increasingly turned to social-media networks like Facebook and Twitter to create buzz around their products.
Aaron Lee presents tips from 31 experts on social media.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
Helen Coster (photo, left) presents "10 Tips for Better Business Writing.
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
Jeff Bullas reports.
"New research by Dr.
"Luckily, there are signs we can look for when trying to detect a lie.
"I normally introduce myself by my first name.
"Asiana Airlines flight 214 crashed upon landing at San Francisco International Airport on June 6, 2013.
"Facial expressions are a universal language of emotion, instantly conveying happiness, sadness, anger, fear, and much more.
According to Drake Baer, "Within moments of meeting people, you decide all sorts of things about them, from status to intelligence to promiscuity.
"In honor of National Etiquette Week and our just-published list of the 45 best restaurants in America, we decided to clear up some common etiquette questions," writes Megan Willett.
See Damon Nofar's slideshow - 8 Tips for an Awesome PowerPoint Presentation - at BusinessInsider.
According to Lisa Evans (photo, left), "These 8 habits are sure to alienate you on social media: .
"When used carefully, social media can be a useful tool rather than a distraction.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
"Are your visuals driving social media traffic?
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
Take this quiz to see if you have the knowledge to travel like a pro.
According to Todd Wasserman (photo, left), "Facebook announced that it intends to crack down on "promotional content" from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds.