Business Communication Today, 15th Ed.
Chapter 8. Social Media
"Tales of the tech unicorn’s impending demise might be somewhat exaggerated.
"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.
According to Eric Samson (photo, left), "In January 2015, MediaPost reported that CMOs are turning more of their attention toward social media.
"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Chris Lake (photo, left) offers his advice at SearchEngineWatch.
"Think it’s easy to leverage social media to provide customer service to customers?
Knowledge @ Wharton covers the case of Turing Pharmaceutical's CEO Martin Shkreli (photo, left).
"The Agnes + Day crisis intelligence team has designed an infographic that showcases the very important 10 new rules of crisis communications.
"Here’s what the experts predict will be the top social media trends in 2016: .
Kim Lachance Shandrow reports.
According to Christina Baldassarre (photo, left), "Being aware of what is perceived positively on social media is key to a successful personal brand.
"Profile avatars grace the profiles and pages of countless social media networks and are constantly interpreted by others - whether we want it or not.
Follow these tips to make sure your posts get noticed and get read.
Kathleen Chaykowski has the details at Forbes.
"Is your company producing relevant, useful content?
"In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
"In this article you’ll discover six tips to get your business started on social media.
"What are the rules of data visualization, a practice that draws on research into cognitive theory, graphical perception, statistics and journalism?
Gerald Kane, guest editor with MIT's Sloan Management Review, interviews Carlos Dominguez (photo, left) on the topic.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"Google partnered with Twitter earlier this year and in May formally announced it would be showing tweets in search results.
See the infographic.
Staples presents 7 reasons why you should be using email in your marketing.
"Follow these steps to land your dream job: .
"Your body language speaks volumes about your mood and attitude.